Introduction
We are committed to protecting the privacy of your personal information. Our technical providers, Ammedia Digital Ltd, are registered with the Information Commissioners Office (ICO). Both parties are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We believe that good information handling makes good business sense. By handling your data responsibly we aim to build trust with our customers, keep personal information accurate and safe, and ensure our services run smoothly.
Our organisation acts as a Data Controller - we determine how and why personal data is processed - and we take that responsibility seriously.
Lawful Basis for Processing
We must have a valid, lawful reason, in order to process your personal data. We process data on the following basis:
- Contract - to process a booking, enquiry, party reservation, or to fulfil any other service you have requested from us.
- Legal Obligation - where we are required to process information to comply with health and safety legislation or other legal requirements.
- Legitimate Interests - where processing is necessary to operate our venue safely, improve our services, or communicate with you about your visit.
- Consent - where we ask you to opt in to receive marketing communications, or where we set non-essential cookies on your device
We do not knowingly process special category data unless strictly necessary for safeguarding or health and safety processes.
Children's Data
Our venues are designed for children. We do not collect personal data directly from children. Data relating to a child's visit is collected form a parent or guardian, who is responsible for providing accurate information and for consenting on the child's behalf where required.
Information we Collect
We may collect and process the following data:
- Information you provide when making a booking, purchasing admission, or enquiring about a party or event;
- Information provided when filling in our online or in-venue forms;
- Information collected through correspondence with our team by email, phone, or social media;
- Information provided when registering for our newsletter or promotional updates;
- Statistical and technical data about how you use our website, including pages visited and time on site, collected via cookies and analytics tools (see our Cookie Policy).
We will only collect information that is necessary or reasonable to provide you with the service you have requested.
We may use the information we hold about you to:
- Identify you during communications and manage your bookings;
- Process payments and issues receipts or confirmations;
- Manage and administer venue entry, party bookings, and venue events;
- Communicate with you about your booking or visit;
- Detect and prevent fraud or other criminal activity;
- Carry out research to improve the services and experiences we offer;
- Contact you (in accordance with your preferences) by email, SMS, or post with news, offers, and updates from The Mace Playce Ltd where you have given your consent.
In the event that we sell or transfer our business, personal data held by us may be transferred to the incoming owner as part of that transaction.
Changes To This Policy
We may update this policy from time to time, to reflect changes in the law or our practices. Any changes will be published on this page.
Policy last reviewed: Sunday 6 September 2026 14:21
Correspondence address: Unit 3 Springfield Trading Estate, Cuton Hall Lane, Chelmsford, Essex, CM2 6PB